Collaborations

UrlfreezeShops x Wood Wood Takes Over UrlfreezeShops's Flagship Stores

An homage to premium style and sustainability

To mark the launch of the UrlfreezeShops x Wood Wood Double A capsule collection, Danish streetwear stalwarts Wood Wood have taken over the UrlfreezeShops flagship stores in Newcastle and Glasgow.

Embracing the global mindset, UrlfreezeShops x Wood Wood sees a small drop of co-branded basics build on Wood Wood's new Double A sub-line. Thinking about what we really want to wear, right now, and in the most conscious fashion, the collaboration complements Wood Wood’s way of thinking as they begin their journey towards 100% sustainability.

Consisting of a tee, a sweatshirt and two hoodies, the capsule stories the Double A embroidered patch laid atop an UrlfreezeShops graffiti tag.

To be worn with attitude and style, the organic cotton points towards ethical consumption, packaged in rustic brown paper envelopes that speak to the free-spirited youth which Wood Wood has served for nearly two decades.

The Wood Wood x UrlfreezeShops capsule collection is now available for registration on UrlfreezeShops Launches or is available to shop in-store now.

To learn more about Wood Wood, UrlfreezeShops spent a day in their Copenhagen studio with co-founder and creative director, Karl-Oskar Olsen.

writerEuan Smart
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