Join Represent's Exclusive Womenswear Owners' Club

16 November 2021

Launching their womenswear line for the first time exclusively at UrlfreezeShops, Represent invite us into the fold with their owners' club editorial shot by John Canon, styled by Alexa Safran and featuring Hana Cross.

Represent's Exclusive Womenswear Owners' Club look book shot by John Canon, styled by Alexa Safran and featuring Hana Cross.

Powered by enthusiasts, for enthusiasts, Represent's Owners' Club branches into uncharted territory with their inaugural womenswear collection - a perfect embodiment of their core design ideals.

Following on from the unparalleled success of their menswear Owners' Club hoodies, which utilised bright colours, pastel hues and bold text to encapsulate the brand's trademark attitude, the Heaton brothers' label ventures into the world of womenswear for the first time with their Hot Pink and Flat White collection of hoodies, sweatshirts, tees and sweatpants.

Channelling their signature brand of luxury streetwear style, Represent expands with their core values ever-present. Blending luxurious appeal, distinctive graphic styling and relaxed, sporting fits, the Manchester-based brand transfers the skills that they've honed as a powerhouse of modern British menswear, cultivating a womenswear offering that perfectly channels their specific aesthetic point of view.

Presenting an exclusive look book for UrlfreezeShops, Represent herald their momentous first step into the womenswear arena. Shot in Los Angeles by now-legendary hip-hop photographer John Canon, styled by Alexa Safran and featuring model Hana Cross, the offering channels LA spirit and Represent's trademark approach to luxurious but comfortable apparel.