What was once a university side hustle is now at the forefront of a new wave in British streetwear. George and Mike Heaton’s project has flourished into an instantly recognised powerhouse on the global fashion scene. Who we hear you ask? Represent, of course. Founded on their home turf in Manchester in 2011, in the midst of a time of “merch brands”, the duo began screen printing artwork on blank tees for pals, the catalyst that pushed the two brothers into the fashion circuit. Now, with a rapidly growing loyal fan base, Represent is a name that is donned by some of the biggest names out there. We won’t do any name dropping! If you’ve followed the brand’s journey from the get-go then you’ll know all about its coveted drops, that everyone, including UrlfreezeShops, has boldly circled in their calendars. Cop them in the Represent women range at UrlfreezeShops where you can browse the line-up of cult-followed jerseywear, including signature Represent sweatshirts emblazoned with the Owners Club slogan. If you’re looking to build core wardrobe foundations you’re in the right place. Represent makes it easy. Scroll for heavyweight cotton Represent sweat shorts, ideal for out of office days and boxset binging on the sofa, proving that you can in fact be both lazy and luxe at the same time. Or opt for a pair of joggers and a slouchy hoodie (the holy grail of streetwear), all designed and made in England, with purpose and versatility in mind rather than season. Across the Represent womens range you’ll find luxury appeal in muted palettes and oversized graphic tees, perfect for those work from home days or running errands. Style a matching co-ord set for a head to toe off-duty athleisure look, which we guarantee you’ll be wearing on rotation. With a mission to become ‘the best brand in the world’, Represent is well on its way. Browse the Represent womenswear selection at UrlfreezeShops and become part of the community, there’s room for everyone.