gucci valentines day sweatshirt item Gucci – we swear. Putting a tongue in cheek spin on counterfeits, the label creates its own ‘fake’ version with the iconic trio – the interlocking G’s, web stripe and world-renowned name – printed to look a little ‘off’. Still crafted to the label’s lofty standards, this is a clever comment from the constantly imitated fashion house, proving that it’ll always have the last laugh.