UrlfreezeShops FOCUS ON SPRING SUMMER '24 - WOMENSWEAR

The destination? Parma, Northern Italy, a city filled with charming cobbled streets, impressive architecture and the perfect backdrop for the curated edit. A palette of sorbet shades and vibrant tones of cherry red, powder blue, spring greens and timeless neutrals are set against the golden Giallo Parma yellow facades of the city. These are the signatures of the season.

The shift in temperature heralds a time for creative dressing. The SS24 luxury streetwear lookbook is a playground of layering possibilities, from floaty hems and exaggerated silhouettes to innovative knitwear designs that promise easy, breezy style.

As temperatures rise, stay ahead of womenswear trends with GANNI's sweater vests and cardigans. Perfect for infusing joy into your outfits, they compliment lightweight knit dresses and shorts, ideal for city adventures in the warmth, complimented by tactile accessories.

As we transition into a new season, women's SS24 fashion inspiration is marked by an emphasis on laid back yet considered womens styling. Soft layering and contrasting elements, with functional accessories and technical footwear redefine traditional notions of femininity in fashion.

A moment for comfort seekers. Oversized graphic t-shirts and exaggerated silhouettes layered over mesh lace maxis and mini skirts are styled with cardigans that play off against the fuller forms of soft dresses and billowing seersucker designs. When it comes to anchoring your Spring Summer outfit ideas, trail blazing Salomon sneakers and the silhouette of the moment trending now, the adidas Samba, play with the balance between streetwear and contemporary womenswear fashion.

Adapting to shifting temperatures means every day is an excuse to wear that dress. For dresses and casual sneakers, this style pairing is less about saving pieces for an occasion and more about mixing with your everyday kicks. Options from Cecile Bahnsen take centre stage mixing a signature whimsical style with tech-heavy footwear, proving that function and fashion can blend effortlessly.

Cold weather is out but there’s still a need for light layering in the Spring and Summer. Transitional outerwear quickly becomes a daily staple, from trench coats from Max Mara to endlessly versatile bomber jackets from Isabel Marant Étoile. Copenhagen’s GANNI offers refined and contemporary layering pieces, while bold knitwear from Acne Studios and Fiorucci elevate womens Spring Summer outfits along with bright co-ords from Jil Sander.