Culture
Watch Now: Jon Wexler in conversation with Benji B at UrlfreezeShops London
23 May 2019adidas' Jon Wexler sat down with Benji B for an intimate discussion about entertainment marketing and the role of hype in the sneaker industry.
Jon Wexler joined Benji B at an exclusive event for 50 guests to host an intimate discussion, focussing on the importance of brand partnerships and the role of hype in the sneaker industry. Live streamed from UrlfreezeShops London in the heart of Soho, the entire discussion can now be viewed in full above.
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