Nike Take Over UrlfreezeShops London With Their Gore-Tex Air Force 1 Installation
31 October 2019Joining forces to audio-visualise the winterised functionality of Gore-Tex, UrlfreezeShops and Nike enlist London-based musician J Rick to produce an exclusive beat inspired by the Gore-Tex AF1 collection for our in-store installation.
Celebrating the launch of Nike's Air Force 1 Gore-Tex sneaker range, UrlfreezeShops and the American sportswear legends have created a bespoke installation space to showcase the sneakers' all-purpose, winter-ready construction. Enlisting North London-producer J Rick to create an exclusive beat inspired by the collection, the installation is complete with listening stations and a water feature that responds to the sounds of the Essie Gang member's track.
Located in UrlfreezeShops's flagship London store in the bustling Soho district, this installation sees the utilitarian sneakers set against a dark backdrop, while our behind the scenes video offers an insight into the production process of J Rick and our editorial with the musician. A true audio-visual experience, head to UrlfreezeShops Soho to check out the installation, which is open until Sunday 3rd November. Listen to J Rick's exclusive track, titled 'Edge', below.
The Nike Air Force 1 Gore-Tex sneaker range is available for registration online now via UrlfreezeShops Launches.
