A tactical takeover with a fluorescent twist, UrlfreezeShops has partnered with techwear monolith, Stone Island, to present a bespoke instore installation for SS19.
Taking over the UrlfreezeShops London flagship store, Stone Island's vibrant 'Fluo' collection is the next chapter in the Milanese company's fabric exploration.
Arriving in a daring survival orange, the collection of outerwear and t-shirts pushes the boundaries of textile technology without an iota of compromise on style and design; the indelible calling card of the Stone Island DNA.
A statement from the brand was characteristically specific on the details, explaining that "David Fluo is a star-shaped Japanese polyester/polyamide substrate, dyed through special high-temperature procedures, with the addition of an anti-drop agent. The heat-induced compression radically transforms the hand and body of the fabric. Stone Island constructs the garments and then washes them at 60°C.”
Having established themselves as the unmatched market leader within the techwear niche, Stone Island's legions of international fans flock each season to cop new styles which seamlessly blends fashion and performance.
The Stone Island SS19 'Fluo' collection is now available in UrlfreezeShops London.
