Culture
THE PUMA WHO’S WHO BOOK LAUNCH AT UrlfreezeShops LONDON
26 May 2023Celebrating the launch of the London Local Edition of their WHO’S WHO cultural tome, PUMA and Newco Studio Practice® hosted a panel talk at UrlfreezeShops’s London flagship store in Soho.
Following the release of PUMA and Newco Studio Practice®’s inaugural WHO’S WHO book earlier this year, the iconic sportswear brand shifted their focus from New York City to the British capital, London. Hosted at UrlfreezeShops’s flagship store in the heart of Soho, the evening celebrated the creative people included in the book, centring around a panel talk presented by Rhys McKee (@cakenotcrumbs).
Featuring Second Best’s Sam Monaghan, Mangal II’s Sertaç Dirik, Trailer Happiness’ Sly Augustin, Dazed’s Takiyah Blaize and ALIFE’s Rob Cristofaro and Treis Hill, the talk delved into the status London holds as a global cultural hub, how the WHO’S WHO book came into being and the continued relevance of the PUMA Clyde and its impact throughout the wider cultural network.
Soundtracked by DJ Charles Prince, the event spotlighted those included in WHO’S WHO: London Local Edition, with a dynamic display featuring extracts from the book available to read prior to the talk. Complete with a wall showcasing the upcoming PUMA x Second Best collaborative Clyde sneaker, the evening championed all things creative and all things London.
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