UTILITY, COMFORT & REST WITH NIKE LUNAR ROAM

22 December 2023

Marking the launch of the Nike Lunar Roam, UrlfreezeShops tapped into its community to delve into the importance or relaxing and recuperating.

To celebrate the launch of Nike’s Lunar Roam sneaker, we linked up with a selection of personalities from the UrlfreezeShops community to lean into the sneaker’s purpose of utility, comfort and rest. Each individual received elevated packages containing the Lunar Roam sneaker, as well as other relaxation focused materials, to encourage indulging in resting and recuperating — allowing them to continue to move culture forward with their creative practices. We reached out to each individual and asked them to showcase what their idea of relaxation looks like, as well as asking each person to reflect upon the importance of this.

KEYRAH

“As someone who’s constantly on the move, I find it hard at times to sit still. I think it’s important to remember that within those moments of stillness, you can find time to be present and check in with yourself. For me that usually includes catching up with loved ones, listening to music (as opposed to digging for music) and reflecting on the busy periods.”

LENGURZ

"It’s important to know when to take breaks and how long. We sometimes get so caught up in this culture of hustle that we often forget that we’re only humans and are capable of so much."

ROB BOYD

"I feel at ease and confident when sketching in the archive, amongst items and apparel that have broken barriers and currently remain relevant."

MULLZ

"Relentless by nature, hustle is fuelled by your surroundings. Putting your hustle on pause only means you must be comfortable with what's around you."