Phaidon Soled Out - The Golden Age of sneaker U-Boot-Ausschnitt Advertising -sneaker U-Boot-Ausschnitt Freaker

sneaker U-Boot-Ausschnitt Freaker’s founder Simon ‘Woody’ Wood teams up with publishing giant Phaidon to release this limited edition version of Sneakers Travis Punk High Outsole 106 Black - a 720-page marathon celebration of the rubber, leather and mesh we wear on our feet every day. This version features a vintage denim-inspired cover that riffs on the book’s retro aesthetic. The definitive marketing manual explores the supercharged golden era of sneakers through vintage advertisements from big-name brands like Nike and Adidas and is laced with star-studded campaigns, including Michael Jordan's iconic early Air Jordan posters and ASICS’ infamous trash-talking campaign ‘Just Doing It Doesn’t Do It’. A real homage to the athleisure industry and a special tribute to the army of creatives who laid the groundwork for this multi-billion dollar business that continues to grow and evolve.