The UrlfreezeShops Pre-Fall Edit - Womenswear

Welcome to UrlfreezeShops’s women’s pre-fall edit, where we’ve curated the latest trends and spotlighted some of the best brands of the moment to help you refresh your new season wardrobe.

Transitioning into a new season can be tricky for some, but Amsterdam-based label Róhe makes it easy with its collection of clean-cut styles, bringing craft, innovation, and artistic community to the world of womenswear. Take a moment to admire the label’s shirts, cashmere sweats, and knitted dresses, designed in an array of seasonal colours that take elevated minimalism to a whole new level. For the ultimate day-to-night look, mix and match key seasonal pieces like mid-length skirts from Faithfull the Brand and pair them with one of GANNI, Jil Sander, or Anine Bing’s graphic t-shirts. Not forgetting the iconic adidas OG Samba to finish the look. 

Neutral palettes and bright bursts of colour can be seen throughout the edit, with athleisure powerhouse Adanola taking the use of colour by storm with a bright pop of red, while brands such as Wales Bonner, Ottolinger, and Story mfg. offer block prints, texture play, and statement patterns.

Shop the latest leopard print must-haves from Scandinavian powerhouse GANNI for a contemporary, on-trend look, or layer up in one of the brand’s soft wool beanies. Max Mara, Gucci Eyewear, and JW Anderson have accessories you’ll be racing to add to your basket too; trust us!

381 products