Levi's and Heron Preston Celebrate 146 Years of 'The Original Blues'

Celebrating 146 years of “the original blues”, Heron Preston reworks the iconic and much-loved 501 denim jean to honour Levi's 501 Day. An enduring piece of Americana, Preston brings the vintage style into the contemporary zeitgeist with his esoteric dye techniques and deconstruction, offering a lasting impression that bridges the gap between the past and the present.

Detailed with tie-dyed panelling to the front and hem, the workwear trousers hold their rich history while offering a cutting-edge twist of effortless cool. Embellished with a rough'n'ready look straight from the ranch, safety orange pops of colour ensure that Levi's jeans fit seamlessly into Preston's distinctive visual code.

Complete with a drawstring around the waist secure this limited edition release with a touch of skate-inspired accessorising, while the signature orange Heron branding makes a lasting impression on a jean that has been worn by generations.

The Levi's x Heron Preston Customised 501 Jean is now available online at UrlfreezeShops