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Editorial

UrlfreezeShops WINTER CAMPAIGN AW24

15 October 2024

With the latest streetwear and luxury brands landing at UrlfreezeShops, the British retailer present their men’s and women’s Winter AW24 Campaign.

Leaving warmer climes behind, the time has come to embrace all that comes with cold weather. Celebrating the union of practicality, style and warmth, UrlfreezeShops’s Winter Campaign for AW24 takes you on an odyssey through the latest styles that have been perfected for the coldest months of the year.

Protective Winter Outerwear

Ensuring that you’re primed to withstand the weather when it takes a turn for the worse, UrlfreezeShops’s Winter edit showcases a variety of outerwear pieces ideal for harsher climates. Down jackets from Moncler, Represent and Jacquemus place emphasis on beating the cold, while more traditional and tailored silhouettes from Acne Studios, Our Legacy, Auralee, Róhe and Dries Van Noten introduce a sophisticated sensibility perfectly suited for layering up with oversized accessories across men’s and women’s looks.

SHOP THE LOOKS

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Cole Buxton Wilson SneakerCole Buxton Wilson SneakerLeopard Print
Cole Buxton Nylon Oversized Sling BagCole Buxton Nylon Oversized Sling BagBlack
Dries Van Noten Rank Wool CoatDries Van Noten Rank Wool CoatBlack
Rick Owens Cargo VestRick Owens Cargo VestBlack
Our Legacy Tactical Sateen Cargo PantsOur Legacy Tactical Sateen Cargo PantsBlack High Gloss Sateen
Our Legacy Blithe Crinkle JacketOur Legacy Blithe Crinkle JacketShining Olive Crinkle Solaro
Acne Studios Kagic Vintage Merino Zip CardiganAcne Studios Kagic Vintage Merino Zip Cardigan
Warming Knitwear

Underpinning any good winter look is the need for warming knitwear. Capitalising on the season’s signature connection to the traditional garment, the UrlfreezeShops AW24 Winter campaign showcases the breadth of variety that knitwear can offer across menswear and womenswear. Knitted sweatshirts from Our Legacy, Jil Sander, Isabel Marant and GANNI help stave off the seasonal chill while adding flair to your ensembles with a variety of colour and texture, merging effortlessly with bolder outerwear silhouettes for a statement winter-ready look.

SHOP THE LOOKS

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mfpen Straight Cut Rivet Jeansmfpen Straight Cut Rivet JeansWashed Brown
UGG Tasman SlideUGG Tasman SlideChestnut
Adanola Varsity Tote BagAdanola Varsity Tote BagCream & Black
Acne Studios Shearling JacketAcne Studios Shearling JacketBrown
Ganni Narrow Scarf Please RecycleGanni Narrow Scarf Please RecycleForest Night
Adidas Montreal Track PantAdidas Montreal Track PantShadow Brown
Isabel Marant Étoile Peytona JumperIsabel Marant Étoile Peytona JumperHoney
Ganni Alpaca Cotton Mix HighneckGanni Alpaca Cotton Mix HighneckRose Violet
Carhartt WIP Duck Orell JacketCarhartt WIP Duck Orell JacketCamo Duck, Black
Statement Accessories

Ensuring you don’t get caught out by sudden winter sun, UrlfreezeShops have got you covered with statement sunglasses to round off your layered up outfits. Sunglass stylesfrom Loewe and Bottega Veneta add refined flair, while Oakley’s iconic Eye Jacket frames introduce a throwback look perfect for a more utilitarian and outdoor aesthetic. Complete with handbags from GANNI, Marc Jacobs, Dragon Diffusion and KASSL Editions, alongside men’s bag styles from Porter-Yoshida & Co., Cole Buxton and Gucci, the UrlfreezeShops AW24 Winter Campaign places emphasis on the finer details.

SHOP THE LOOKS

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Burberry Wool Check OvershirtBurberry Wool Check OvershirtMonochrome Check
Jil Sander Plus Label ScarfJil Sander Plus Label ScarfBeige
Róhe Double Faced Wool Trench CoatRóhe Double Faced Wool Trench CoatBlack
Róhe Belted Trench Coat With Double CollarRóhe Belted Trench Coat With Double CollarOat Beige
Damson Madder Kendall ShirtDamson Madder Kendall ShirtWhite
Maison Margiela Paper Shoulder Bag MediumMaison Margiela Paper Shoulder Bag MediumBlack
Loewe Slim SunglassesLoewe Slim SunglassesIvory & Smoke
Faithfull The Brand Loire DressFaithfull The Brand Loire DressBalinese Landscape
Acne Studios Boxy Light JacketAcne Studios Boxy Light JacketWarm White

SHOP THE LOOKS

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Our Legacy Camion BootOur Legacy Camion BootDeep Americano Leather
Dime Classic Baggy Denim PantsDime Classic Baggy Denim PantsWarm White
Our Legacy Welding Lambskin ShirtOur Legacy Welding Lambskin ShirtWorn Brown Lambskin
Anine Bing Quinn CoatAnine Bing Quinn CoatBlack
Acne Studios Vally Check ScarfAcne Studios Vally Check ScarfChestnut Brown & Yellow & Green
JW Anderson The Corner BagJW Anderson The Corner BagOff White
Carhartt WIP Leo Pierce Straight TrousersCarhartt WIP Leo Pierce Straight TrousersCamo Leo, Tamarind & Tamarind
Anine Bing Kent T-shirtAnine Bing Kent T-shirtWashed Black
Aries Column ScarfAries Column ScarfBlack
SHOP THE WOMEN'S AUTUMN WINTER '24 EDIT
SHOP THE MEN'S AUTUMN WINTER '24 EDIT
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