London's status as a global hub of subversive streetwear is cemented at the SS20 menswear shows.
Home to some of the most experimental and subversive menswear collections presented each season, London is famed for its rebellious counter-culture contribution to the global style zeitgeist.
Steeped in a rich heritage of influential subcultures – and the exhibition space of favour among fashion’s most promising emerging voices including Liam Hodges, A-COLD-WALL*, Craig Green, and Martine Rose – London Fashion Week remains a paragon of inner-city grit; never losing sight of its roots.
Curating a careful distillation of the very best street style each season, UrlfreezeShops presents London SS20.