Launched in 2010 by Cho Nadan, Park Inwook, and Choi Jonkyu, thisisneverthat hasn’t stayed under the radar for long and has quickly gone from a Korean underground staple to the label that everyone wants a piece of. A no-frills workwear-inspired design, this zip jacket is made from a textural brushed wool fabric with a tonal check throughout and a brand patch at the chest.