Calling in creative Geoff McFetridge to redefine its casual classics, Norse Projects' SS21 collection is encapsulated by the theme ‘the further you go, the deeper it gets’. In deep sea blue, the low-key Lukas chino is crafted in Italy from cotton twill, and as usual, cut to a relaxed fit. The artist’s touch comes at the rear, with an reductive ‘mind wall’ patch symbolising the beauty of transcendence.