Ready for round two of the UrlfreezeShops x Champion colab; this limited release of the ‘Undivided’ collection arrives just in time to celebrate the opening of our third Flagship store in London, Soho. A hoody cut from the American-sportswear label’s Reverse Weave fabric, the beige hue strengthens the capsule's neutral narratives, while the collaborative branding is given a blue upgrade at the chest. Heading back to the home of the hoody, we celebrate how far fashion has come – remembering that labels are for clothes.