Founded in 2012 by volunteer beach warden Dom Bridges, Haeckels has gained a devoted fanbase in its hometown of Margate and globally for its unique, seaweed-based skincare range - like this Algae plump serum. This lightweight moisturiser is designed to firm and plump skin with ingredients like vitamin B3 and, of course, Margate’s own bladderwrack seaweed. Simply apply onto damp skin to smooth skin and reduce fine lines.