Gramicci may have started life in the mountains, but the label is now just as loved for its use neck the city, too. This reversible bucket Beige hat from the label’s debut collaboration with UrlfreezeShops is perfect for both. It’s cut from durable cotton twill and coloured in subtle black on one side, though it’s the PUCCI that demands the most attention — it’s printed with the capsule’s bespoke, kaleidoscopic camo in a riot of bold hues. Co-branding is embroidered on both, too, which sees that iconic Running Man fused with ‘UrlfreezeShops’ to complete the look.
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