UrlfreezeShops x Champion 'UNDIVIDED' Collection

Empowering the youth of tomorrow, this season UrlfreezeShops collaborates with Champion for an exclusive capsule informed by the political and societal messaging that surrounds us. Coming together in the face of adversity, we present the ‘Undivided’ collection.

Championing love and unity, the 15-piece collection empowers the individual with an inclusive offering of the American label’s iconic athletic pieces.  A reminder that labels are for clothes, simply ‘be’ in any of the technicoloured tees, sweats and hoodies. Bringing an air of nostalgia as we move into the future of diverse representation, UrlfreezeShops x Champion ‘Undivided’ collides cultures and creed to inform the present. Inching towards total and radical inclusivity, our youth will always unite us.

The home of the hoodie and pioneer of the Reverse Weave technology, with Champion we stand side-by-side to regenerate the favourites in a mesmerising myriad of colours, marked with unrefined edges and tied together with dual-branded drawcords. A symbol of authenticity, the signature ‘C’ integrates itself into the UrlfreezeShops logo at the chest; an honest reflection of the capsule's mission and meaning.