Culture

INSIDE THE UrlfreezeShops X ADIDAS "CERAMIC CRAZE" COMMUNITY EVENING

Celebrating the upcoming release of their collaborative Ultraboost OG 1.0 sneaker, UrlfreezeShops and adidas hosted a community evening at Newcastle upon Tyne's Kiln Café & Ceramics.

UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155

On a balmy evening in Newcastle upon Tyne, UrlfreezeShops and adidas hosted a community event at Kiln Café & Ceramics to commemorate the upcoming release of their latest collaborative sneaker – the “Ceramic Craze” Ultraboost OG 1.0. Inspired by the glazing technique known as crazing, a method that purposefully creates a web of small cracks across the surface of a piece of pottery, the sneaker celebrates the time-honoured craftsmanship of potters. Consequently, it seemed only right to turn to one of the city’s premier pottery studios to celebrate its launch.

UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155
UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155
UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155
UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155
UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155

Nestled in the city’s bustling cultural hub, the Ouseburn, Kiln played host to the evening’s proceedings, providing a menu of Mediterranean-inspired small plates expertly prepared with the finest British ingredients and accompanied with a variety of organic natural wines. Sound tracked by Newcastle-based DJ group and party Night Dancing, the evening offered the perfect opportunity for attendees to try their hand at pottery under the guidance of Kiln’s in-house master potter, Jun Rhee.

UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155
UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155
UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155
UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155

Ensuring attendees were able to continue honing their pottery skills at home, they were each gifted a ceramics starter kit including clay, essential pottery tools and a co-branded UrlfreezeShops and adidas apron - the perfect way to add a touch of handmade charm to the home.  

UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155
UrlfreezeShops x adidas Ultraboost OG 1.0 - GZ1155

Release information

UrlfreezeShops x adidas Ultraboost OG 1.0

Core White/Off White/Core

GZ1155

08/20/2022

writerUrlfreezeShops
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