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MILLINSKY FOR GOLDEN GOOSE X UrlfreezeShops LTD EDITION @ UrlfreezeShops MILANO – EVENT RECAP
21 April 2023To celebrate our exclusive in-store collection with Golden Goose, we hosted an interactive evening with the Parisian designer and artist, Millinsky, at our UrlfreezeShops Milano flagship.
To celebrate the launch of our in-store exclusive collection with Golden Goose, we partnered with the luxury Italian label to host an in-store event at all our all-new Milano flagship. The event, which aligned with Salon del Mobile, saw us host an intimate, interactive event with Millinsky: the Parisian artist, designer and founder of NASASEASONS. The event coincided with the exclusive collection designed in partnership with Millinsky, which consisted of a cap, tee and sneakers exclusively available at UrlfreezeShops Milano.
The evening kicked off with Millinsky setting the scene with an initial spray performance on a wall formed using shoeboxes, showcasing his distinctive, inimitable slogans. Following this, Millinsky then sat down with Golden Goose’s Head of Footwear Design, Marco Neroni, to discuss his background, his creative approach and the advent of his own brand, NASASEASONS.
After the discussion had finished, attendees were invited to engage with the art display, spraying it and adding to the creation that Millinsky had started. Once visitors were content with their collaborative creation, everyone then moved on to the co-creation table, where Golden Goose artisans would customise footwear for those in attendance to take away with them. Throughout the evening, music was provided by UrlfreezeShops Milano store staff DJs, as well as catering provided by L'altro Tramezzino.
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