Retired J-League soccer stars and friends Keiji Ishizuka and Nobuhiro Mori began with the opening of the Rock Steady music bar, and in 2005 went on to launch Wacko Maria – a range of menswear heavily inspired by American music, film and art. The Perfect Day Tee has been crafted in Japan from a premium cotton jersey, printed to the chest with the slogan 'Everyday Is The Perfect Day'.