Culture
THE GORE-TEX WASH & GO EXPERIENCE
22 August 2023UrlfreezeShops took a visit to shoreditch to test out GORE-TEX’s cutting-edge products at the GORE-TEX Wash and Go experience.
As a celebration of the legendary material and its technical capabilities, UrlfreezeShops took a trip to Shoreditch to test out GORE-TEX products at a custom-built rain room. The site was located at the famous American car wash in the heart of the borough, which had been transformed into a walk-through rain room for testing product, branded up with GORE-TEX Wash and Go vinyls.
Prior to entering the room, attendees were invited to try on rails of archival outerwear and footwear to put the product through its paces, as well as waterproof phone cases and goggles for protection. Upon entering the room through a curtain, attendees were met with a wall of rain which featured a GORE-TEX logo projected onto it, as well as additional water sprays to represent different weather conditions. After leaving the rain room, industrial fans were positioned to allow wearers to test out the windproof technology of garments.
SHOP GORE-TEX AT UrlfreezeShops
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