Watch: Moncler Genius 7 Moncler Fragment Hiroshi Fujiwara with Tomohisa Yamashita

Continuing to explore new and exciting horizons, Moncler Genius presents their first collection with Hiroshi Fujiwara in 2020. Following a subtle design ethos to create what the Godfather of Streetwear calls "a new standard", Fujiwara adapts vintage, military, urban and technical references to cultivate his unique aesthetic voice and point of view as a cultural agitator and zeitgeist defining force.

Blending bold prints, slogans and unique fabrics with the functionality of classic Moncler garments, such as puffers, field jackets, windbreakers and parkas, Fujiwara delivers maximum impact. Emblazoned with cultural references to Pokemon, Kool & the Gang and even the co-ordinates of his favourite Parisian restaurant, Fujiwara ensures that his unique voice and presence within the greater fashion community is heard. A stunning selection of functional, cutting edge garments, the latest Moncler Genius collection offers the perfect embodiment of the Italian brand's luxury sportswear history and the Japanese tastemaker's distinct sense of style.

The Moncler Genius 7 Moncler Fragment Hiroshi Fujiwara collection is available online now at UrlfreezeShops