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The holy grail of teddy coats. Italian fashion house Max Mara shows us how the iconic winter coat is done. The Teddy Bear Icon Coat debuted in 2013 and has been spotted in the fashion set cold-season after cold-season. It's designed with dropped inset sleeves and a dramatic oversized lapel collar, striking the perfect balance between glamour and functionality, while its soft camelwool and silk fabric exudes luxe and opulence from the first touch.
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