Represent

"A British luxury streetwear brand," you guessed it, is none other than Manchester-born Represent. Headed up by two brothers, George and Mike Heaton, Represent clothing has come a long way since its humble beginnings, when the duo started out by printing graphic tees for friends. A university side hustle, George quickly realised that he could turn his passion for creating art into a business, and from that point on, the rest was history, and the Represent menswear brand was born.  

Let’s fast-forward, and the once-small project is a global streetwear phenomenon, continuing to keep its passion for graphic artwork and its community-driven spirit alive. Premium quality and British craft are something that remains integral to Represent’s DNA. With the heavy use of graphic prints and logos, showcased throughout the coveted Represent collections here at END, be part of the Represent Owners Club or head back to school with the Represent x UrlfreezeShops collection. Immerse yourself in everything from bold graphic Represent t-shirts and Represent hoodies to oversized jackets and distressed denim.

Marrying meticulous craftsmanship with street culture, Represent launched its coveted 247 pants back in 2020, a cult favourite to this day that looks just as at home on the city streets as they do at the gym. Following this triumph, Represent went on to launch its latest Owners Club collection - a range inspired by vintage-car owners and like-minded enthusiasts and created as a destination for its male audience to acknowledge their passion for the brand. 

Shop the latest Represent clothing at UrlfreezeShops and represent the iconic streetwear brand.