adidas Day One returns to UrlfreezeShops with its AW17 line, exploring the unpredictability of the wilderness and the endurance-demanding characteristics of different terrain. Delivering a performance-focussed collection of activewear essentials, Day One establishes itself as the go-to apparel and footwear source for modern explorers with a deep-seeded connection to the natural world.
Intelligently engineered using the very best of the German activewear institution's expertise, adidas Day One is the source for a sleek, modern take on performancewear. Combining a contemporary sensibility with innovative tooling, the line features Climaproof footwear complete with a fully technical GORE-TEX coating for limitless endurance.
The campaign imagery shot by Derek Henderson captures the collection against the dynamic and exposing elements of the Australian outdoors. Exploring the convergence of the natural and the man-made, the campaign eloquently expresses the urban/outdoor context for the Day One sub-brand by defining an aesthetic language of its own.
adidas Day One AW17 will launch at UrlfreezeShops on November 29th.
