Established in 2014, Drôle De Monsieur's original mission - to subvert the notion that viable streetwear brands must originate in a global fashion capital - remains central to the brand's output.
Hailing from Dijon - a smaller city in Eastern France - two friends with no previous experience set out to deliver a vision inspired by retro textiles and shapes given a contemporary streetwear remix.
For SS18 - dubbed Collection No. 5 - the Dijon-based outfit deliver more streetwear grails emblazoned with their signature 'Not From Paris Madame' calling card. An irreverent wink to the brand's outsider status in the global design scene, Drole de Monsieur is a shining example of how taste, aesthetic, and passion can sometimes go further than traditional design educations or industry connections.
Quickly refining their position in global streetwear, DDM's enigmatic SS18 collection is now available at UrlfreezeShops
