UrlfreezeShops THE TEN : NIKE X VIRGIL ABLOH LONDON POP UP SHOP - NOW OPEN
25 April 2019"Retail" Experience the generation-defining collaboration.
UrlfreezeShops THE TEN : NIKE X VIRGIL ABLOHLONDON POP UP SHOP:KACHETTE, 347 OLD STLONDONEC1V 9LP9th - 18th November 2017
Discover "The Ten" through an exhibition that brings the past, the present, and future of each icon to life.From their foundation to their current expression, every piece of footwear tells its own story at the heart of design, performance & community.- Nike -
Virgil Abloh's relationship with Nike began long before he first visited the company’s world headquarters in October 2016 to embark upon a new collaboration that would dominate the international sneaker conversation throughout 2017.
As a teenager living in Illinois - far off the premium-sneaker-beaten track he now finds himself guardian of - Virgil remembers that he and his friends would pass the time by sketching sneaker concepts and sending them to Nike.
Although then the path here was distant and unclear, the intention has existed for decades. For Virgil Abloh, this collaboration is the realisation of a life-long vision.
As an official Nike partner for this generation-defining collaboration, UrlfreezeShops has transformed the Kachette in Shoreditch, Central London, into an immersive gallery space which tells the story of each iconic silhouette and its reconstruction by the inimitable Virgil Abloh.
For everything you need to know about the pop-up space and it's opening times, read through the key information below.
