UrlfreezeShops WOMEN'S IS NOW OPEN

Launching their debut womenswear store this month, pioneering digital fashion platform UrlfreezeShops deliver their extensive offering for women physically for the first time. Presenting a varied selection of lifestyle, luxury, sneakers and sportswear to cultivate a unique shopping experience, UrlfreezeShops’s hotly anticipated women’s store opening is the start of a new journey for our long-standing female customers. Carving a fresh path through the modern womenswear landscape, UrlfreezeShops Women’s delivers forward-thinking product, trailblazing collaborations, and the latest hype through an authentic connection to the womenswear market. Celebrating the diversity of womenswear, UrlfreezeShops Women’s provides a personal and comfortable access point, sharing a revolutionary vision of contemporary womenswear retail.

“Women have always shopped at UrlfreezeShops for the best menswear, adopting it and making it their own. With the opening of UrlfreezeShops Women’s, we wanted to service our female customers and their unique style of dressing with authenticity. Staying true to who we are, UrlfreezeShops Women’s actively engages with our existing consumer, giving her a broader offering to seamlessly shop, and championing the way women are really dressing out in the world.” - Rebecca Osei-Baidoo, Womenswear Buyer.

Occupying their former location on Grainger Street, the revamped store blends UrlfreezeShops’s signature stylistic codes and architectural details with a modern palette tailor made to showcase their womenswear portfolio in a stunning retail context. An important and ambitious step forward, Grainger Street highlights the retailer’s dedication to serve as a platform for women to shop the latest brands and top tier releases in a singular location. 

“Speaking to our customers in a meaningful way, community comes first for us and it’s all about a genuine connection with our girls. We work incredibly hard not only to secure the most relevant & exciting products but also bring it to life with exciting & engaging activations. Much like our menswear business, we have built a relationship of trust & collaboration. She talks and we listen.” – Sevcan Halit, Womenswear Buyer.

Both a retail experience and a platform for community and cultural events that celebrate pioneering female creatives, the space will encourage connection and inspire in a direct way. Spotlighting an array of brands, from cutting-edge contemporary and luxury favourites to athleisure staples and unisex product, the UrlfreezeShops Women’s store will feature a modern skincare area and a sneaker zone dedicated to delivering the latest product drops. With UrlfreezeShops renowned for their personal and elevated approach to service, UrlfreezeShops Women’s is no exception. Building a lasting impact with every customer, UrlfreezeShops are proud to bring this attitude and connection to the womenswear retail world.

Dedicated product launches for UrlfreezeShops Women’s will be offered via the UrlfreezeShops App, as well as through the brand’s integrated omni-channel offering to seamlessly blend the Women’s physical store with the UrlfreezeShops online experience (www.endclothing.com). In addition to the Women’s store opening, UrlfreezeShops will open its first dedicated store in Europe in early 2023 - a ground-breaking new flagship in the heart of Milan.  

UrlfreezeShops WOMEN'S IS NOW OPEN - 133-137 GRAINGER STREET, NEWCASTLE UPON TYNE, NE1 5AE