Damson Madder

London-born label Damson Madder is on everyone's radar, and for good reason. First making its mark in the fashion industry in Spring 2020, they have become somewhat of a cult sensation ever since. With a focus on considered design and responsible sourcing, Damson Madder women’s collections welcome exciting designs in small-batch production, forgoing bad industry practices of fast fashion in favour of quality and transparency.

Based in Camden, London, Damson Madder is run by a small female-led team. By testing colours and discovering some team favourites, ‘Damson’ meaning plum and ‘Madder’ translating to flower, the brand was officially born. 

“Maximum style, minimal impact” sets the agenda for the label’s limited collections, guaranteeing that each design is built to last. Think frilly layered collared shirts and blouses, delicate embroidered t-shirts, and statement straight jeans - all promising love at first sight. When you need an extra layer, shop the range of padded coats and quilted jackets, all prepped and primed to ease the transition into the cooler seasons. 

Looking for something more low-key, not to worry! The hoodies and joggers have been given the same feminine touch, instantly recognisable thanks to custom washes and embroidery, making the designs undeniably Damson Madder.