What’s Missoni’s favourite colour? Bright! Its rich history in womenswear is just as vibrant as its statement hues and more than seventy years on, the ‘zig-zag’ label remains a first choice for women who love to dress on the bolder side of fashion. A true family affair, the love story began in the 1950s when Ottavio (who was busy crafting the Italian Olympic team’s wool tracksuits) met Rosita. The two got hitched and the kaleidoscopic magic began, beginning with the duo crafting striped knitted dresses, an instant hit, taking them from a small workshop in Gallarate, Italy to the fashion capital of the world - Milan. Missoni’s pioneering work with the Raschel knitting machine continues to weave its way through every womenswear collection, embedding the famous zig-zag pattern along with jacquard, bright knits and space dye - which you’ll still see to this day on figuring hugging mini dresses and fitted tees, creating an optical illusion to the eye. We’re officially hypnotized. The brand may be family-owned and still made in Italy, but these days it has a new creative director at its helm, Filippo Grazioli. Entering a new era with altered stripes, it remains just as instantly recognisable. Extending way beyond knitwear, throughout the missoni women’s collection at UrlfreezeShops you’ll find numerous renditions of the psychedelic chevron pattern. Layer up Missoni bikinis with bold bohemian beach cover ups, intricately woven shorts and floaty maxi skirts in sheer fine fabrics, adorned with joyful rainbow hues, becoming a wearable work of art. If you really want to go all in, scroll to jersey tees or stretchy knitted trousers and tank tops, which have Missoni written all over them - quite literally - an obvious choice for a logo-mania look.