UrlfreezeShops collaborates on exclusive, co-branded limited-edition items, blending our unique perspective with iconic global products and emphasising rich storytelling and premium materials.
UrlfreezeShops reunite with adidas, unveiling the "Laundromat" collection — a nod to the all-familiar mishap of washing brightly coloured socks in a load of whites. The collaboration celebrates the unpredictable outcome of laundry day mistakes. “Accidental” dye transferred onto adidas’ iconic sneakers transform the Gazelle, SL-72, and Prototype TRX into new statements. Imaginative details include laundry-net-inspired fabrics, UrlfreezeShops aglets on the laces, and a logo that looks like it's been spun on a few cycles.
Tapping into the relatable moments of the laundromat, UrlfreezeShops partner with London-based about:blank on a seven-piece menswear collection. Hoodies and t-shirts feature sun-bleached and washed-out details, with “Laundry Service” graphics, exposed care tags nodding to the narrative. The final product: a bespoke “Fresh Linen” candle by Earl of East. With just one strike of a match, welcome the aroma of fresh linen into any room.
Our latest collaboration with YMC promotes the “Best of British”. An eight-piece unisex collection inspired by post-punk and its cultural significance in the UK. Expect styling adopted by the movement’s figureheads during the ‘70s and ‘80s, while leaning into Northern post-punks sartorial office wear. The UrlfreezeShops x YMC “Best of British” comprises knits, tailored trousers, shirting and wool jackets — sophisticated clothing with a punk feel, industrial yet subversive.