Reebok has selected global sports star and long-time contributor, Shaquille O'Neal, as its Official President of Basketball. In his role as Head of Reebok Basketball, Shaq will use his expertise in sports to drive Reebok's long-term strategy to revitalise performance basketball.
 
In 1992, the world was introduced to the epic partnership between Reebok Basketball and Shaquille O'Neal. It was a groundbreaking deal that shook the industry to its foundations. The brand had never done an advertising deal of this magnitude before, but they knew Shaq was worth it. And they were right. The "Shaq Attaq" was the first of many innovative shoe designs that would create a stir and catapult Reebok Basketball into the mainstream. Today, Shaq is president of Reebok's basketball division. His job is to develop new strategies and partnerships with athletes and organisations to take the brand to new heights. And the best part? He's not alone - Allen Iverson has joined him as Vice President. The future of Reebok Basketball looks really bright.