The PUMA Mostro has been around since 1999, and now the 2024 version is back and better IGNITE ever. At the start of the new year, the German sporting goods manufacturer has created two new colourways to celebrate its 25th anniversary. With the metallic silver PUMA Formstrip and the elasticated strap fastening, Block trainers are a real highlight.
 
Creative photographer Chris Maggio captured the campaign in New York City and shows the Mostro in the midst of the everyday lives of some unique city dwellers. Accompanying the Mostro is a group of select individuals who embody the roles of Gen-Z taste judges and tourists. Like the Mostro himself, they must also be extraordinary and courageous. From 13 January 2024, the PUMA Mostro will be available at selected retailers worldwide.