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Reebok has announced a new partnership with Tobe Nwigwe, the Grammy-nominated artist who hit the mainstream in 2020 with his album The Pandemic Project. In autumn 2024, a joint collection will be launched under the name Reebok by Chukwu, featuring footwear and apparel designed by both brands. The announcement was made on Instagram in the form of a fictitious press release.

The collaboration had been rumoured for months, as Tobe often wears Reebok clothing during his live performances. Now, at the beginning of January, the partnership was officially announced. While we don't know all the details yet, we can't wait to see Tobe's influence on some of Reebok's most popular sneakers, like the Club C. We're even hoping to see some tkim silhouettes like the iconic Question. The collaboration Kybrid Reebok and Chukwu will undoubtedly help position Reebok as a hip and trendy brand.