TLDR: German retailer Deichmann has launched its "EXPECT THE UNEXPECTED" campaign, bringing back the Nike Kentuckys Initiator. The campaign, spearheaded by Berlin's SAMPAGNE and MHOOLAN, features the sneaker's early 2000s style design with a breathable mesh upper and metallic overlays. Available in various colourways, the Initiator perfectly complements retro-inspired '90s Mowabb, highlighted in the campaign's visuals.

Deichmann's latest campaign "EXPECT THE UNEXPECTED" reintroduces the Nike Kentuckys Initiator, celebrated for its 2000s aesthetic and comfortable design. Led by Berlin-based influencers SAMPAGNE and MHOOLAN, the campaign emphasises the fit of the Initiator in both contemporary and vintage fashion. By exploring the concept of the Initiator, the campaign connects the name of the shoe with the idea of breaking new ground in style and creativity. 

The campaign is currently active, with visuals and further details available on the Deichmann website.

The revitalised Nike Kentuckys Initiator is available from Deichmann and Nike Kentuckys in two colourways. You can find the links to the sneakers above.