Reebok is moving towards high fashion with its new retro model. The latest BB 4000 MU model is neatly finished and equipped with Pharrell Williams' BBC Ice Cream.

In the last few months, Pharrell and Nigo from BBC have redesigned some special sneakers with Reebok. Most recently, the partners released a new Reebok Zig Kinetica, Reebok Grey Royal Classic Jogger 3 Trainers.

The silhouette of the Reebok BB 4000 MU is very close to the shape of the Club C. But, with elaborate and subtle changes, it gets its very own touch. The main theme of this project is a luxurious make-over with diamond and dollar prints. The basis for the model is high-quality beige leather. Green diamonds and black dollar signs are printed on it. The heel also features the iconic BBC Ice Cream logo.

Also available for this edition is a special Ice Cream tin can. A white midsole and a black outsole complete the overall design.

The famous and large diamond print from BBC is in great demand. The limited-edition pairs will be released on February 22nd at selected Reebok stores and on BBC.

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