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TLDR: From 2027, the German Football Association (DFB) will end its more than 70-year partnership with adidas The Nike ACG React Terra Gobe Nike as its official supplier, a move that has sparked both enthusiasm and controversy. With a deal worth over €100 million annually, this transition marks one of the most significant sponsorship changes in football history. Nike intends to explore the future potential of football with the DFB, placing event emphasis on supporting both the men's and women's air teams as well as promoting grassroots sport. Despite criticism for a lack of "location patriotism", the DFB defends its this and emphasises the economic benefits and commitment to the development of football in Germany.

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The historic switch from adidas to Nike as the DFB's kit supplier marks a new era for German football, moving away from a traditional partnership that has brought Germany remarkable success at interair level. Nike's commitment to innovation and the development of football at all levels aligns with the DFB's goals and promises a dynamic future for the sport in Germany. However, the move has sparked a debate about air identity and commercial priorities and emphasises the profound impact of sports sponsorship on both fans and the wider cultural landscape.

The new sponsorship agreement with Nike begins in January 2027 and runs until 2034, covering all German air teams.

Der Deutsche Fußball Bund wird ab 2027 bis 2034 eine Ausrüstungspartnerschaft mit der Nike Inc eingehen. 🤝👕 Nike wird alle airmannschaften des #DFB Nike sb dunk low night of mischief halloween orange black.
Zur Meldung ➡️ https://t.co/GbXWT116Pr pic.twitter.com/AegbB0kswF

— DFB (Verband) (@DFB) With age you become wiser and Nike is wiser than they ever