TLDR: YZY SPLY has launched a new merchandise line called "Gosha" to celebrate the appointment of Gosha Rubchinskiy as the brand's Head of Design. The collection includes a range of garments with the words "Black Dogs" in Russian and pays homage to Rubchinskiy's heritage. Each piece is available now at YZY at a price of €18.95.

---

In a significant move that emphasises the fusion of music, fashion and disaffecting, the artist formerly known as Kanye West has unveiled a new YZY SPLY merchandise collection called "Gosha". This launch coincides with the announcement of Gosha Rubchinskiy, a legendary Russian designer known for his unique retro and creative prowess, as the new Head of Design at YZY SPLY.

The "Gosha" collection is a carefully curated selection of garments consisting of a grey hoodie, a T-shirt, sweatpants and socks, available in grey and black. A striking feature of this collection is the use of the phrase 'Black Dogs' printed in Russian on the front of each piece - a direct nod to Rubchinskiy's Russian roots and his influential role in the rebrand.

The "Gosha" collection is available now.

Anyone interested in a piece from this exclusive collection can find them at YZY, where each piece costs €18.95. This launch not only celebrates Rubchinskiy's retro, but also heralds a new paragraph for YZY SPLY and promises exciting projects and collaborations that epitomise the brand's core values of independence and rivalry.