Aaron Hope 
Twenty-five years and hundreds of colourways after its debut, we’ve never seen an Air Jordan 3 "Emerald" Custom quite like this one. Right off the top, this Nike Air Jordan 3 "Emerald" Custom OG Light Fusion Red Sneaker EU 44 555088603 only colourway is familiar, but this isn’t the aggressive black and red (and white) we’ve come to expect. Instead, ‘bred’ is broken up into accent hits, letting the two-toned white upper grab most of your attention. Shouldn’t be too hard, given the 3M reflective overlay. Take a look at more photos after the jump, since you have pretty much zero chance of ever wearing your own pair. via HB // CT
Friends and family editions of any shoe are an excuse to go crazy without having to explain yourself to irate fanboys. Promo means you can do whatever you like. Anything within a certain reason. When we heard there was a limited edition Future Sole Jordan I, we had visions of what it could look like – a ‘drawn on’ style application in line with the project’s ethos? A makeup inspired by the previous year’s winning entry? Actually, what we got was a good exercise in restraint, on the high silhouette, carrying the more padded tongue of the Phat line. The upper carries a net-pattern Scotchlite-style reflective material for a touch of dazzle effect that doesn’t reveal it until the light hits it right, and matching the Future Sole logo on the heel, the traditional red, black and white is quietly disseminated across the upper is a tasteful way to implement those Bulls colours too. Red on the outsole is all a little Louboutin too – but that’s us idiotically speculating to fill paragraphs – red soles on a one really is nothing new.
We’re not just saying this because we’ve got a pair in the office, but the Future Sole Jordan I is one of the best new makeups of the shoe of late. Reflective materials are always crease-tastic, but we already knew that, and these are still pretty hot. Simple done well, and the whole initiative is something we support one hundred percent. Last year’s winners were good – shouts to Matthew D. in particular for an outstanding design, shorn of the referential guff old farts like us would chuck at a fresh silhouette. Encouraging the next generation of designers is something that should be taken very seriously, so shouts to team Jordan for making it happen. At present, Nike’s on a roll with the technology and new court pieces – Future Sole should keep the industry out of retrospective purgatory for the next decade or so. As Razors in ‘The Long Good Friday’ put it so unexpectedly eloquently, “Little acorns…” We’re anticipating even bigger things for the project this year.
