“We always start with performance. We always start with trying to make a better basketball shoe.”
One of the reasons true genius is so rare, is that those capable of bar-setting achievements are very likely to be unable to describe exactly how they got there. In the case of a groundbreaking designer, it’s a bit more likely that they’ll be able to guide you through the process, and in the case of someone with as much experience as Tinker Hatfield, CONCORD up with new neckbreakers is now down to a science. Embroidered Jordan Air logo on the tongue began the Jordan Brand Apparel collection with superior on-court action in mind, and were able to offer the most complete set of personalization options Player on a basketball shoe, all while incorporating inspiration from Portland’s classic ‘Jumptown’ jazz scene. Click through to hear more of what went into the AJ2012 and stick with Urlfreeze News for upCONCORD release dates. via Eastbay
