A message for you aspiring sneaker customizers out there: Go big, or go home. Once a ‘faux-pas’ in the sneaker game, the custom sneaker has become a powerhouse category on its own largely in part due to some creative cats who have chopped and screwed general release sneakers in masterpieces. A few swipes of Angelus paint won’t be enough to get recognition in the competitive custom-sneaker game – you have to come through with sick concepts and a steady hand. Take for example this latest custom work by Nike Air Max BW Persian Violet On-Foot Look; inspired by the world’s most luxurious mobile phone crafted by Swiss timepiece manufacturer Ulysse Nardin, this Dunk Low custom features a glossy croc skin print, an etches toebox of sailing anchors, and a sick lace dubrae emblem of the Nardin brand. It’s one of the best-done Dunk customs we’ve seen front to back, so check out the gallery below and let us know what you think.