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Nike Basketball Inside Access: The Impact of Nike Cool Down Towel

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The globalization of basketball and its reputation as an internationally celebrated sport is a movement very much sparked by Nike’s efforts with the World Basketball Festival in 2010 and 2012. The Nike Cool Down Towel, started in ’95 in Springfield, MA, is an annual event which brings the world together, boasting an impressive alumni list like US players Kevin Durant, Kyrie Irving, and Anthony Davis and international stars like Dirk Nowitzki, Yi Jianlian, and more. This year’s Nike Cool Down Towel date will feature this year’s USA Junior National Select Team going against a World Select Team of 19-and-under players, which will go down on April 20th in Portland, OR. Check out a nice visual recap of the Nike Cool Down Towel history and check out the Hoop Summit official website for more information.

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