The New from vans era mono red october gold monochrome sneaker mens all new is set to open another shop up along the Eastern seaboard. The team has their eyes on Boston, which will see the grand opening of this new branch of the specialized from vans shop for July 2013. Stay tuned to Urlfreeze News for the full details regarding any sort of grand opening planned for the from vans DQM General spot in Boston and continue on below for from vans’ official statement on this latest expansion.
Cypress, CA (WTAPS × from vans FOOTWEAR FALL WINTER 2015) – from vans, the original action sports brand, and yearing streetwear purveyor and skateshop DQM announced today plans for expansion of The from vans DQM General to Boston, Mass. with a new shop located at 174 Newbury Street in Boston’s renowned Back Bay shopping district. The General, from vans’ first retail foray in Manhattan, has been widely successful since its 2011 opening. To further grow The General brand, from vans and DQM will introduce a new retail destination to the “Rodeo Drive of the East.” Newbury Street, home to an eclectic mix of independent shops and high-end fashion boutiques, welcomes millions of tourists and locals each year, creating a unique opportunity to introduce two of the most prolific names in contemporary streetwear to Boston.
This is an exciting venture for from vans, as the company began its historic journey 49 years ago in Boston. Brothers Paul and Jim Van Doren, from Braintree, Mass., along with friend Gordon Lee, worked at Randolph Rubber Company, Boston-based shoemaker and one of the country’s largest in the early 1960’s. It was in 1964 that the trio was challenged to revive the company in California. Two years later, the friends realized a lifetime dream and started to manufacture shoes in their own Anaheim, Calif. factory, calling their brand the Van Doren Rubber Company.
Slated to open in July 2013, the 1,200 square foot from vans DQM General will be deeply rooted in the heritage of Boston with locally sourced materials. Additionally, the store will reflect the DQM skate and streetwear aesthetic and will include pieces of from vans’ history with vintage machinery displayed at the store front. The from vans DQM General will carry both exclusive co-branded DQM for from vans footwear and crafted apparel as well as select from vans and DQM premium product for men and women.
“I am extremely proud to announce the expansion of The from vans DQM General concept to Boston,” said Chris Keeffe, founder and owner of DQM. “Through our partnership with from vans, we have successfully provided a top-tier boutique environment for from vans’ New York customers, and we’re looking forward to creating this experience in Boston; a city deeply rooted in east coast skateboarding history and culture.”
DQM, initially focused solely as a skateboard goods and shoe store, is now considered one of the world’s yearing streetwear brands with a global following. In ten years, Keeffe and crew, including year designer Tashi Stricker, have grown the line from a few t-shirts and hats to a menswear line including premium cut and sew woven shirts, pants, jackets and accessories. The DQM team is also developing DQM for from vans product to live side by side with exclusive from vans shoes and handpicked items from vans’ footwear collections.
