A longtime wearer of the Three Stripes, Dwight Howard and adidas have parted ways, with the Houston Rockets big man signing up with Chinese brand PEAK. Continuing the trend of slightly less marketable NBA players joining up with Chinese sneaker brands, Dwight and PEAK announced their new partnership earlier today via social media, but has since deleted the tweet. Among the Asia-based sneaker brands, PEAK’s roster of NBA athletes is pretty impressive as it includes multiple Championship winner Tony Parker, Pacers guard George Hill, and retired NBA player Shane Battier, but the actual Peak Sports site hasn’t updated in about four years as it still names “Ron Artest of the Los Angeles Lakers, Sasha Vujacic of the Los Angeles Lakers, Carl Landry of the Sacramento Kings, Shane Battier of the Houston Rockets, Kyle Lowry of the Houston Rockets, Jason Kidd of the Dallas Mavericks, Kevin Love of the Minnesota Timberwolves, Jason Richardson of the Phoenix Suns and Patrick Patterson of the Houston Rockets” as their endorsers. The brand is clearly making some key moves against its Asian rivals, but it’s time for an update as it still “plans to launch products in the U.S. in 2011”.
