Originally being reported incorrectly by other news sources as “friends and family” only, these adidas City ultra boost 4 0 noble reds are indeed being released. In fact, they’re available now in limited quantities and not just for those close to the brand. The sneaker features the newest innovation of reflective yarn woven throughout the Primeknit upper, and of course includes the signature Boost sole. Lately it’s been all about the Yeezy for adidas, but don’t sleep on the Ultra Boost. Get a better look at the reflective qualities of the shoe below and make sure you pick these up at adidas before they’re all gone.