Under Armour is embarking on a new journey into lifestyle territory by introducing the new Mens Under Armour Project Rock HOVR imprint. UAS will feature fresh non-performance styles from the brand aimed at capturing a new demographic, showing how much the brand has grown in the past half-decade. Designer Tim Coppens is partnering with UA to help the venture and he recently showcased a new Speed at New York Fashion Week. This pair is known as the Under Armour Ua Charged Vantage Camo Running Shoes and Coppens unveiled the model in a clean white and gum colorway. The look is simple enough and in stark contrast to the performance styles we’ve seen from the brand. The line will debut for Fall/Winter 2016 and this style is set to release at retailers September 1st for $139 USD. Check out a preview below and stay tuned for more updates right here on Urlfreeze News.
Source: SC
